I had a blast writing all the copy for this website. The client wanted to get across that men are overlooked in the world of salons. He fused the old, English-style barbering with the swank, hip desires of the urban male to create GENT.
The cuts at GENT are never inflated like they are at some top salons for women. And that's the point: GENT isn't targeting women (though they're welcome!) but instead GENT provides an atmosphere directed at the creature comforts of a savvy gentlemen. There are iPads in place of ratty, wilted issues of Elle and Cosmopolitan. There's a fridge loaded with soda instead of Dixie cups of water and the leather chairs...fuhgettaboudit! Amazing.
I got a great tour of the new space with the owner and designer and even relaxed with an iPad whilst chilling in an overstuffed leather waiting chair. GENT is nestled in Victoria Crossing in St. Paul. It is the perfect place for men to get a little sophisticated pampering without getting blasted with overpriced fees (and without having to pass the nail polish carts).
Pop over to the store for their Grand Opening event on Saturday, August 6. Get those details and other nitty gritties (including copy from yours truly) on the GENT website.
